Blog
Building Brand Safety Through Smarter Ad Suitability Analysis
In today’s digital ecosystem, ads don’t just compete for attention—they compete for trust. Whether you’re running campaigns on gaming platforms, social media, or publisher networks, where...
Safety by Design: Why Every Brand Building Community Needs It Now
As more companies (especially in gaming, entertainment, and consumer tech) realize that community is their moat, we’re also seeing a crucial shift in responsibility: ensuring those communities are...
Early Detection That Protects Communities: Inside GGWP’s Grooming and Mental Health Alerts
Moderation teams are stretched thin. Hours can be lost sifting through logs or reacting to incidents after harm has occurred. GGWP’s Community Copilot helps teams move from reactive to proactive....
Why Real-time Moderation Matters Beyond Gaming
In the world of trust & safety, text moderation is not a monolith—there are many forms it can take. Whether you’re moderating comment sections on news sites, ensuring brand-safe...
Adding AI-Powered Voice Moderation Tools to Your Multiplayer Game
Voice moderation isn’t a “nice-to-have” feature anymore. Toxic voice chat has been part of multiplayer gaming for decades. For some, it gets brushed off as “just the culture.” But...
From Moderation to Culture: Community Management as a Strategic Asset
More often than not, “community management” gets lumped in with reactive moderation. Someone posts harmful content, a team member removes it, and the process repeats in an endless loop. But when...
Lessons from Gaming: How Strong Community Management Drives Engagement and Revenue
The Gaming industry has innovated in countless ways, including Community Management. This discipline has grown into a mission much bigger than just keeping conversations in line – but into a...
Moving from Community Sift to GGWP
As Community Sift (part of Microsoft’s suite of content moderation tools) shifts away from certain game and community services, many studios and platforms are looking to GGWP’s Community Copilot...
How Bain’s New Gaming Report Reinforces the Importance of Community and Moderation in the Gaming Industry
Bain & Company’s Gaming Report 2025: Breaking Boundaries to Win offers a sweeping look at how the industry is evolving. The report highlights not just market trends, but also the growing...
Introducing GGWP Pulse: Real-Time Sentiment Analysis from In-Game Conversations
Introducing GGWP Pulse – The latest innovation in community intelligence, built for live game environments GGWP, the leader in real-time moderation and healthy online communities, has just...
StopCyberBullyingDay: Guest Blog from Melanin Gamers
In honor of StopCyberbullyingDay and in prep for a couple gaming-centric conferences GGWP will be on panels at in the months to come, we asked our co-panelist Annabel Ashalley-Anthony from Melanin...
Why Longer Suspensions Work: Key Takeaways from Roblox Field Research
A recent field study on Roblox’s discipline system sheds data-driven light on a question community managers have long grappled with: Do suspension lengths actually deter harmful behavior? Conducted...
The Good, the Bad, and the Bots in Gaming: Understanding AI’s Role
Bots in gaming aren’t new, but as artificial intelligence evolves, their role becomes more complex—and controversial. On a recent podcast, GGWP’s CTO George Ng offered a nuanced breakdown...
The State of Trust & Safety
GGWP recently had Trust & Safety vet, Joi Podgorny, head to two T&S conferences in Europe to represent us, with a goal of assessing the current state of the industry. Here are some of her...
Five of our favorite social games of 2024
As you may have seen on our website, GGWP’s game moderation tools are created by gamers for gamers. Because of that, we wanted to take the turning of the calendar as an opportunity to celebrate...
Preventing toxicity: 3 popular game types GGWP can help moderate
It’s no secret that playing the latest big online shooter can lead to unsavory interactions with your opponents and, in some cases, even your teammates – What are game companies doing...
Fostering respect and competitive spirit in online gaming communities
Shortly after the conclusion of The International 2024, we sat down with former Dota 2 pro, Saahil “Universe” Arora – who took home the top prize at The International 2015 as part of Evil...
Integrating a live game with GGWP – interview with Matthew Prince
"GGWP's documentation was clear and the APIs were straightforward, so our team was ready to test in no time."
Preventing online child grooming
In all our online spaces, especially those where children are present, it’s important to be vigilant in monitoring for suspicious behavior and preventing online abusers and groomers from doing...
Stop Cyberbullying Day – Discussion with Melanin Gamers
It’s the 3rd Friday in June, which means today is Stop Cyberbullying Day! To celebrate and bring awareness, we sat down with Melanin Gamers, the team behind toxicityrating.com, to chat about...
Gathering the right feedback for pre-launch games with Fred Gill
With over 40 years of game development experience including key roles making hit games like Apex Legends and Titanfall, Fred Gill knows what it takes to launch a successful game. We’ve talked to...
Priorities and tech considerations in pre-launch game development with Fred Gill
Few possess the breadth of experience and insight that Fred Gill brings to the table when it comes to game development. With a storied career that includes pivotal roles at Respawn Entertainment,...
What Happened to Social Gaming?
The Rise of Social Gaming in the 2000s In 2005, my company, RedOctane, released Guitar Hero. It helped spark the social gaming boom. These were games (mostly on consoles) that people played together...
Leading Effective Data Teams in Gaming
Why Data Teams Are Critical for Modern Gaming Success From understanding player behavior to refining game mechanics, the insights derived from data analytics can make or break a game’s performance....
Strategies for GDPR Game Data Compliance
Introduction At GGWP, we offer tailored solutions for organizations, including those opting to retain their data entirely within the European Union (EU). Our architectural approach is meticulously...
On Content Moderation & Evaluating LLMs
Introduction: Why LLMs Matter for Content Moderation In a recent Forbes article, our CTO discussed how to use LLMs to tackle a specific problem: labeling in-domain messages quickly to support nuanced...
Player Support Safety Guide
Protecting Moderators from the Effects of Distressing Content Written by Kimberly Voll and George Ng Introduction In the dynamic world of online gaming, player support teams are at the forefront of...
Burnout & Stress Management in Player Support
Introduction Player Support teams have been dealing with increased pressure and stress, especially in the world of live service games, raising concerns about long-term mental health. Burnout is a hot...
Navigating the Digital Services Act: A Guide for Game Developers
Navigating the Digital Services Act: A Guide for Game Developers Introduction: In the rapidly evolving digital landscape, the European Union’s Digital Services Act (DSA) stands as a pivotal...
Game Changer: Impact of Chat Sanctions on Toxicity
Game Changer: Impact of Chat Sanctions on Toxicity Recently, Omeda Studios shared results around the impact GGWP’s AI-based chat moderation had on reducing toxic behavior within Predecessor, their...
Unity Toxicity in Games Roundtable
Unity Toxicity in Games Roundtable On October 19, our CTO Dr George Ng joined Dr. Kimberly Voll, Tony Jones, and Leticia Patricio for a roundtable discussion on Toxicity in Gaming hosted by Unity...
GGWP Chat API Integration – Unity Example
Integrating GGWP’s Chat with External Chat Services: Unity Example At GGWP, we aim to simplify game moderation integration. A common question is how exactly to integrate our chat moderation if...
Gamescom and devcom 2023
GGWP is going to gamescom and devcom 2023 — come talk to us! Heads up: Our CEO Dennis Fong 🔜 gamescom and CTO George Ng will be in Cologne August 20-27 for devcom and gamescom! We’re...
Democratizing positive play — GGWP goes free
We’re thrilled to announce that GGWP's best-in-class AI-powered game moderation tools are now available to everyone, for free, up to ~5,000 MAU! Learn more at ggwp.com.
Feature Spotlight: Contextual Chat
There are many benefits to AI-driven, context-aware moderation. Adding the extra context beyond each line of chat leads to more accurate identification of toxic behavior, resulting in a more...
Better Game Moderation
Toxic behavior in games can be a serious problem that can ruin the experience for many players. What’s more, it’s often bad for business — a new player who experiences toxicity within their...