PRODUCTS
Brand Safety:
Ensure ads run in safe, suitable environments
Key Capabilities
Contextual Safety
Goes beyond keyword/blocklists by detecting nuance (e.g. “overcoming sexism” flagged as empowering, not harmful), and filters unsafe UGC at the source to protect brand environments.
Sentiment & Suitability
Identifies tone (happy, sad, angry, inspired) to guide placement and suitability.
Standards-Aligned
Full coverage of IAB categories, GARM incident types & severity ratings, and keyword lists for baseline protection.
Easy set up
Works across text, audio, images, and long-form content.
Technical Features
Privacy & Compliance
Region-locked (GDPR/PIPA), SOC 2 compliant.
Customer Success Story
Why It Matters
For Brands: Confidence that ads run in environments aligned with their values.
For Platforms: Unlock advertising revenue while avoiding blunt over-blocking and keep user-generated content safe and suitable for brands.
For Communities: Safer, more inclusive spaces for users and creators.
One of the world’s largest fan communities relies on GGWP Brand Safety to scale trust & safety workflows and ensure content is monetization-ready.